Cross Media Assignment Essay Example for Free

Cross Media Assignment EssayIn the first part of My Cross Media Assignment, I analysed, LO truly mold Crme Gloss. This advert cast Cheryl Cole, the nations sweetheart, in an advertisement for hair dye.This advert inspired me, to develop a beauty product, beca rehearse it is such a big market here in the U.K. I took a close look at what Cheryls make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decided to design an eye shadow. I conducted research into Barry Ms Dazzle Dust, beca engagement their print ads argon always flamboyant, and are interesting to look at. They use bright eye shadow, and usually darker coloured backgrounds to make the image pop, and stand out to the audience. The uncomparable selling point of Dazzle Dust, is all the colours that it comes in, this makes the product unique.I decided to take a different route, and develop a product that women bathroom use for the daylight and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends. I think that my product appeals to women, because it is compact, useful, and there is a gap in the market for a product like mine.I planned my advert, by going to high street make-up retailer, House of Frasier, and I researched the eye shadow industry, and found that the adverts for the Day are very different from the ones that show a night look. The Daytime look for most eye shadows is, a corporate woman looking clean. She normally has a very light Smokey eye, with a pink tint to blend. Whereas in the night look the woman has darker eyes, with black as a liner, and dark greys to blend.I decided for my advert that I would use the same woman, in two different situations, wearing two different styles of eye s hadow, so that you can see a visible difference.I constructed my pit identity by using two colours, purple and lilac, the purple represents the night look, whereas the lilac shows the day look.I decided not to give my product a slogan, because I realised that womens make up doesnt generally have slogans, because if a woman sees a good advert, she willing buy the product, and if she likes it, she will buy it again.I made the product represent all women, because in the U.K it is a frequently occurring thing, to see women go out with their friends after a day at work. I did not use a model for my print advert because I wanted my advert to be relatable to women, and give them a real product, rather than some product the celebrity endorsing it doesnt use. The workplace I decided to use was a secretarys desk, trying to show that you do not need to hold down a high paying job, to be able to buy the product.The only regulations that I might possibly heart in my advert, is when the women goes out for a drink with her friends. There are restrictions in using alcohol in television or in print adverts, because inebriant advertisements often portray alcohol as enhancing economic success, fun, attractiveness to the opposite sex, athletic skill, and social popularity, and this is the wrong message to send and is therefore not allowed. To anticipate my advertisement to be subject to this, I have made sure that the alcohol is never directly seen, it is always mixed in a scrap with something else, and the women are not sexualised, in anyway, and when you see men, looking at the woman with the eye shadow on, it is clear to the audience that they are not drunk, and that they havent been drinking.Looking back at my advert, I think that I could improve my television advert, because I do not think that in my storyboard, I showed discharge the product enough, and it was a little vague. Although I think I did meet the audiences needs, and I did produce a product that I am pleas ed with, and I thought, there was a gap in the market for.I think on reflection, that my eye shadow box, was the best thing that I did concerning my whole assignment, and I am entirely pleased with my body of work, although there could have been some improvements made.