The impact of the internet on the fashion industry Essay

The impact of the internet on the fashion industry - Essay Example Many online users have now use so called option "Choiceboard" where the visitors of the web sites can design the products they would like to purchase; apart from external design visitors of the web site have now the possibility to choose among the prices and delivery options. 1 These options allow the customers wherever they reside to order goods and products at London or in Paris, without actually visiting these cities. Moreover, residents of various countries have received the possibility to view latest trends in the design of the apparel and new collections in various nations of the world. In short new technology has increased the exposure of fashion companies as well as designers to the public. New creative ideas are exchanged between the nations with rapid, hitherto unknown speed, which certainly facilitate and simplify the work of the designers. Internet also offers new opportunities to those people who study at the fashion courses as well as those who would like to keep themselves abreast of the trends in the design of the fashion. 2For instance such web sites as WGSN -EDU provides students and academic staff with the access to the latest information on design trends, fashion shows, textiles and new fashion products from all over the world. One of the leading internet fashion web sites Worth Global Style Network provides its subscribers with numerous options vital for those who are interested in the latest changes in fashion. Subscription for 3000 USD per year provided the customers with the possibility to watch various fashion shows around the world and evaluate various marketing strategies of fashion houses of Scandinavia as well as to see high quality photos of the youth from Los Angeles. Whereas it might have taken several days to obtain this information several decades ago, it can be done much quicker with the help of internet. Moreover the founders of WGSN were able to provide the visitors of their web site with latest samples of fabrics, apparel and show displays. Moreover apart from the photos from officially held fashion shows the company also provided the customers with photos of so called "cool hunters" independent photographers who visited discos and clubs and could take the shots of the public at these pre mises. The service of the company has facilitated the life in fashion industry. Some of the subscribers (most of whom consisted of famous and large fashion houses) have spent more than half million dollars in subscription fees, yet this money was well spent. The service of the web site helps to reduce the time spent on business trips, which have became less expensive and more efficient due to the fact that the web site provides detailed and informative advice on what to visit in a particular geographical area, where the most interesting sites for fashion specialists are located as well as what date should be chosen for the visiting of the area. Moreover it has reduced the time of the meetings at the offices as no longer the junior design assistants are held in ignorance about current trends, they can see everything and even more than their managers who are traveling around the globe. 3 Whereas fashion companies can subscribe to this web site, academic staff and students can get